In this episode we get to sit down with the Magic Podcast king himself Julian Mather. Julian has basically done everything under the sun in terms of magic. He’s performed, taught, created 2 podcasts, and created tons of products that are meant to help magicians with the commercial side of magic (often the most difficult part).
Julian walks us through some straight up tips as to how to do it, and he’s very clear about the benefits of the online world and exactly how to do it.
Here are some of the highlights from the episode:
Don’t open a restaurant unless you have a starving crowd
The number one piece of advice is to make sure that there is a market for you to do what you want to do before you do it. Marketability trumps creativity every time. If you want to be able to sell what you do without struggling you need to create something that you already know people want
Don’t take a NO To heart
You have no way to know why someone might say no to what you offer them. Maybe they’re really busy, maybe they had a bad day, maybe it just isn’t the right time. Don’t take a NO to heart!
Keep being in front of their face
The reason why Email marketing campaigns tend to be the best is because you can make sure that you show up in front of someones face a certain number of times a year. If you can be the go to magician for someone, then you’re the person that they’re going to call. Keep showing up in front of them, and they will remember you!
With all of the new social medias, and methods of interaction, email marketing is still one of the most successful. Why? Because most business is still conducted over email!
If you can show up in peoples inboxes regularly providing content for them specifically they’re going to remember you, and book you when the time comes!
This is the service we use called Convertkit. It’s software for email to automate everything. We chat all about it in the episode. Try it here!
Being original is not as important as being commercial. Make sure that you can provide a product that people are going to buy. That might be difficult if you’re trying to create all of your own content.
Create content online
When you create material for the online world it’s there forever. By committing to an online project people an see that you are committed, since you created a certain number of episodes, blogs or whatever pieces of content you’re creating.