Podcast: Download

Subscribe: Apple Podcasts | RSS | More

This episode transitions some of our best recent YouTube content into podcast form, giving you actionable business lessons you can listen to on the go. Many magicians constantly spend money trying to acquire new leads through ads, agents, or gig sites. However, the most underutilized resource in your magic business is the people who have already hired you. This episode breaks down how to properly re-engage your past clients, turn them into your biggest fans, and secure repeat bookings without spending additional money on marketing.

Key Takeaways:

• The 9-Word Email: A highly effective, simple email template originally from Dean Jackson that simply asks, “Are you still looking for entertainment for your [event]?” to instantly revive cold leads.
• Optimal Follow-Up Cadence: Reaching out to your past clients 4 to 12 times a year is the sweet spot to keep you top-of-mind without being annoying.
• The 70/30 Rule: You must ensure that 70% of your communications are “gives” (providing genuine value) and only 30% are “asks” (requesting new bookings or referrals).
• Creative “Gives”: Send your past clients engaging magic news, provide helpful vendor lists for event planners, or share interactive magic teaching videos.
• VIP Client Treatment: Spoil your absolute best clients with physical gift boxes or free tickets to your public shows so they remember you the next time they plan an event.

Resources Mentioned:

• YouTube Channel: Subscribe to the Discourse in Magic YouTube channel to watch the video versions of these episodes and access the free downloadable templates and worksheets.
• The Mastermind: If you want to grow your magic business to $100k+ and beyond, email magic@torontomagiccompany.com with the word “Mastermind” to claim one of the final spots.