In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away.

Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts.

Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community.

Jonah Babins sits down with magician, circus performer, and entertainer Leah Orleans to discuss her unique journey in magic.

Transform your magic career by distinguishing between the flashy allure of marketing and the powerhouse of sales.

What if charging $250 per show is the very thing holding you back from building a $100,000 magic business? This episode of Discourse in Magic, hosted by Jonah Babins, dives into the powerful strategy of reverse engineering your way to a six-figure income in the magic industry.