In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away.

Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts.

Jeki Yoo joins host Jonah Babins to discuss his magic journey, experiences in competitions, and his unique approach to crafting magic for television and social media. They explore the magic scene in South Korea and delve into Jeki’s process of creating engaging pop-up magic videos, which can take weeks to perfect.