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Welcome to another insightful episode of Discourse in Magic with your host, Jonah Babins! This week, Jonah shares his journey and lessons learned from running Google ads in his magic business. Unlike tactical episodes, this one dives deep into the mental game and personal experiences that paved the way for success.

Perseverance and Mindset

Jonah’s initial attempts with Google ads led to small gigs and disappointment, making him nearly give up on the idea. However, he emphasizes the importance of persistence and learning from failures. Understanding that hard things may not work the first time is crucial for growth.

Learning and Commitment

After a five-year hiatus, Jonah revisited ad campaigns with a dedicated effort to learn and improve. He spent significant time understanding the basics of running ads, leading to better results. The significance of investing time in learning cannot be understated.

Hiring Experts

Jonah’s decision to hire professionals transformed his ad campaigns and led to significant business growth. He highlights the value of expert knowledge and continuous improvement. Collaborating with experts allowed Jonah to scale and optimize his ad campaigns effectively.

Scaling and Growth

Taking successful ad campaigns to the next level involved hiring the right people. Jonah discusses the impact of mentorship and expert guidance in achieving business growth. He emphasizes the importance of investing in education and professional support to unlock new levels of success.

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