Weaponize Your Show
August 17th, 2025
building a show, corporate magic, creating a magic show, Creative Process, cruise ship magic, discourse in magic, Drunk Magic, Edinburgh Fringe, fringe festivals, Insane Magic, jonah babins, live magic, Luke Oselan, magic, magic business, magic circle, magic clubs, magic consulting, Magic Industry, magic performance, magician, magician collaboration, original magic, performing magic, The Magic Hangover, UK magician, writing a magic show, Young Magicians Club
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In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away.
Mention What You Do Onstage
Audiences rarely know whether magic is your hobby or your full-time career. Jonah explains how to weave subtle references into your script that signal where and who you perform for—whether it’s weddings, corporate events, or private parties. This small tweak sparks ideas in your audience about where else they could hire you.
Use Humor to Get Reviews
Getting reviews can feel awkward—unless you make it part of your act. Jonah shares the exact joke he uses at every show that gets laughs while nudging audience members to leave five-star reviews. It’s a simple, repeatable way to boost your credibility without being pushy.
Don’t Run Out After the Show
Your performance isn’t over when you step off stage. Jonah stresses the importance of staying behind to thank volunteers, mingle, and even do a bonus trick or two. Building connections in those moments can turn casual spectators into future bookers.
Master the Business Card Swap
When someone asks for your card, don’t just hand it over—swap. Jonah breaks down how to use these interactions to capture leads, follow up, and move people into your sales funnel. It’s a small shift that ensures opportunities don’t slip away.
Be Easy to Remember
Even great magicians get forgotten if their brand isn’t sticky. Jonah explores the importance of simple names, clear visuals, and consistent branding to make sure you’re memorable long after the show is done. Because if they can’t remember your name, they can’t rebook you.
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Bill Herz (corporate magic insights)
