Appetizer #23: The Three Systems You Need For Your Virtual Magic Business
January 21st, 2021
booking, business, magic, magic appetizer, podcast, virtual
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Today, we are talking about the three systems that every virtual magician needs in their business.
A lot of people ask me, how is it that I can have a podcast, and a virtual magic business, and interview people, and coach magicians, and also post on social media everyday, how I do all of those things. And the answer is not that I wake up really early and drink a ginger root tea or have apple cider vinegar at 6AM, none of those things are true.
The reality is, I rely on systems to make sure that my business grows, even when I’m not putting in the work, and systems are critical for your business because having systems in place, having things in place that work, means that one unit of input doesn’t necessarily mean one unit of output. One unit of input could mean two or five or ten or twenty units of output.
A Lead Generating System
For many of us, we do what’s called hope marketing, which is we cross our fingers and we hope that somebody inquires on our website or asks us about what we’re doing. And the reality is if we do not have a system to bring people into our business, then we don’t really have a business. We don’t really have something that regularly makes money. We only make money when other people want us to make money.
So we need to have a system to bring leads into our business. Now you’ve probably been in magic long enough to know that there’s not just one way to do this. It could be social media, you could do ads, you could do events, ticket events, live streams, email outreach, email newsletter, cold calling, referrals… there’s a million different systems that you can have, but just ask yourself right now, do you have a lead generating system? Is there something that if I said tomorrow, I need you to push the button that’s going to bring more leads into your business. Would you know what button to push?
A Sales System
If you do not have an organized system that takes an interested person to an inquiry, takes an inquiry to a phone call, takes a phone call to a pitch, and then a pitch to a close. Then what happens is you basically just cross your fingers every time that somebody asks you about an event. Because you’re hoping that they decide that it’s good for them.
And obviously it’s a two way decision, you know, we’re not deciding if they should hire us, but certainly by having a system, you can be very, very sure about what needs to happen at each phase of the process, instead of hoping that they know what they want, how they want it, when they want it, you decide how it works.
You tell them what you offer, what’s most popular, what they should get. You tell them that you schedule phone calls. You tell them how it works, because otherwise you are beholden to their buying process. If they want to buy later, if they don’t want to buy now, if they’re not interested, if they want this and not that you have to do whatever it is that they want. So instead build out your sales system.
An Outsourcing System
Maybe you’re wondering how it is that I can have a podcast episode every Thursday for the past four years and be a full-time magician and produce ticketed shows and run a coaching program and all of these different things. The answer is outsourcing. I hire out the things that I’m not so good at.
There’s only important bits that I do. I write the posts, I say the podcast, but it’s critically important that I find incredibly talented people to put in positions where they do something better than I could ever do. It was cheaper for me because instead of me spending five hours, hours that I totally could have and should have spent doing way more important things, I spent those sitting in front of my computer editing.
So ask yourself what processes in your virtual business right now are you doing that maybe you shouldn’t be doing. What pieces can you hand off to somebody else that you do not have to do.
Upgrade Your Business
These are the three systems that every virtual magician needs. I hope that this was helpful for you. If you want some help doing this, if you want some assistance, then send an e-mail to email@example.com with the word “Upgrade” and I’ll tell you a little more info about the private coaching that I run for virtual magicians.