Magic Appetizer: Getting Gigs
October 28th, 2021
booking, business, magic, magic appetizer, marketing
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This week Jonah shares with you three tips to help you get better at booking gigs. Over the course of the last two years Jonah has helped about sixty magicians book virtual gigs and over the past few months he’s helped a couple dozen magicians to book real-world gigs. Jonah will walk you through the three biggest problems that magicians struggle with when booking gigs.
#1. Missing Authority
At first Jonah thought it would be good to market himself as an all purpose magician. But very quickly realized that if you are an everybody magician, if you are an all-purpose magician, like all purpose flour, then you’re a magician for nobody. Nobody’s going to go to your website and say, “oh my goodness, this person is perfect! They’ve done so many bookings, just like this”.
When looking at all of the successful magicians that Jonah knows, one thing that just became immediately clear is every single one of those magicians performs for one type of audience. What is the first big thing that people struggle with when they are booking gigs? That is missing authority. Overall,the way to really unlock getting bookings is not to try to be everyone’s magician, but to try to first pick a specific group.You want to figure out which group of people is the perfect group for you.
#2. Sales Discomfort
Not every single person is naturally inclined to say very high numbers and say risky numbers. And a lot of the times when Jonah speaks to magicians, they either don’t talk to their clients on the phone or they quote themselves for very low prices because they don’t want anyone to say no.
What is the solution? You have to be really comfortable. How do you do that? You have got to know what you’re selling. You have to know the price that you’re selling it at, and you have to be confident about that. And you have to be able to sell it on the phone and know what to say and how to say it. And a system is the best way to do that.
#3. Lack of Leads
The truth is it is Show and Business. You have to be good at the show, but you also have to be good at the business. The big issue that magicians struggle with is not that they don’t have gigs coming in, it’s that they don’t have leads coming in.
And what are the three easiest things that you can do right now to help you actually book some leads? Number one, peers and past clients, your very close friends, and people who you’ve maybe done volunteer or some paid gigs for in the past. Number two is social media, a great place to connect with people who love you and want to support you. And number three is email outreach. There’s many different systems using software and data scraping to connect with your target market.
Need More Help?
If you are interested in working together, Jonah has a group starting this week to help magicians get 3k to 5k a month in magic gigs. It’s a 10 week program and it is starting next week. If you think that might be for you email info at discourse dot com and send Jonah an email with the word “gigs” as the subject line.
If you’re already at 3k to 5k a month, and you want to get up to six figures a year, then send Jonah the same email but with the word “scale” as a subject line.