This week Jonah connects with Jeff McBride to talk all about the theatre of magic, the phases that every magician might go through, and his thoughts on the growth of virtual magic shows.

Jeff comes from an era of magic when there wasn’t street magic and social media but a strong emphasis on theatre. Combining his love of various forms of theatre and rock icons like David Bowie and Alice Cooper, Jeff’s on stage presence is a unique style that has left its impact on the magic world.

Mystery School

Jeff McBride’s Mystery School has been online and streaming every week for eleven years so when the world locked down during the pandemic Jeff was already in a unique position help fellow magicians and aspiring students to get set up in order to face the challenges of the year to come.

Fitting The Virtual Screen

Jeff is a master of stage magic, creating theatrical experiences, but social media magic has to fit into a small frame on a small screen. Adapting his theatrical background to virtual zoom shows hasn’t been without its challenges but Jeff has found online performance to be very rewarding and he believes that it’s here to stay, both in the corporate and public market, so Jeff has been shaping his performances to fit into the virtual screen. 

Phases of Magic

Jeff teaches classes on the styles of magic, what he calls the Trickster, Warlock, Oracle, and Sage stages. Each of these are the archetypes and different ways that people access information. Most of us get into magic because of the wonders of magic, the trickster stage. If one sticks with it and hones their communication and stagecraft they might end up with a career in magic, the warlock stage. Some people dive deep into the magic and examine the philosophy and psychology of magic, the oracle stage. Finally, the sage stage represents how most people interact with magic, not as performers but as collectors and lovers of magic.


You can reach out to Jeff directly at jeff(at), and while it might take him a week to get back to you he does respond to every message. 

If you’d like to learn more about the Magic Mystery School, visit

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