In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away.

Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts.

Renowned magic consultant Rory Adams joins us to share his incredible journey from a childhood fascination with magic, sparked by his grandfather’s box of tricks, to a decade-long career in magic TV show writing.

Jonah connects with magic consultant Blake Vogt. Together they walk through how to be creative, how to work with a team, and Blake shares some incredible stories from his time as a magic consultant.

Jonah connects with movie writer & director Kate Tsang to talk about her latest movie, Marvelous and the Black Hole

Jonah is joined by Ben Seidman to talk about working as a consultant on Mindfreak, appearing on Fool Us, and learning how to throw out everything you’ve heard when designing your own show.