This week Jonah is thrilled to connect with the legendary Bill Malone. Whether you watched any of his DVDs or saw him on YouTube as a kid, or don’t know who he is yet, this is going to be an incredible conversation with someone who embodies the very aspect of Discourse in Magic. 

Bill Malone is one of those guys in magic who basically has it all covered. In sleight of hand, he is absolutely at the top of his game. As an entertainer, he is hilarious. And he’s the most entertaining force with a pack of cards that you’ve ever seen in your life. And in business, he is known as being one of the top paid magicians. This is somebody who is building incredible relationships and giving you the tools. 

The First Job

Bill Malone never thought he would ever perform in front of an audience. He was interested in the techniques and the artistry but not the performance at first. But a mentor encouraged him to apply for a job a bar in Chicago called A Little Bit Of Magic and, after originally lying that he didn’t get the job because he assumed nobody would hire a kid with only six months experience, he started performing in front of live audiences. 

There he learned on his feet about how long to spend with each audience member, how to perfect his routine, and how to speak to total strangers. Despite scary it was it was sink or swim and if he wanted to swim he had to figure it out quick.

Building Relationships

Today Bill is one of the highest paid magicians, mostly performing for corporate events for some of the most powerful companies in the world. Of course, that didn’t happen overnight and Bill shares with Jonah the years of bad choices and mistaken strategies he had to navigate before learning how to build trust with clients and grow his business. 

He’ll offer you some tools to use the next time you’re performing at a party or a corporate event, what language to use, and how to communicate with people from the business world, who expect a certain level of class of presentation, to maximize the potential that they’ll be asking you to perform at their next event.

Malone’s Magic Bar

Bill also opens up about running Malone’s Magic Bar, a place that, among other things, was also used as a way for Bill to train and mentor magicians that caught his attention. At Malone’s Magic Bar, Bill is not looking for the flashy poses or the best tricks but for the performer who can connect with the audience on a personal level. The best thing you can perfect is how to relax and just talk to the audience member, to walk up to them and communicate in a way that lets people in. 

As Bill talks about Malone’s Magic Bar you’ll learn more about what he’s looking for in magicians, and it should be no surprise to find out that the actual audition was often not the deciding factor but the ten minutes before and after when you would just be talking to each other.


Endless Chain

Charlie Fry. He’s real show business. 

Lance Pearce. As far as a guy who knows magic, slight of hand, performing, everything, he’s just brilliant. 

Finally, Steve Forey

What do you like about modern magic? What do you not like?

I do think there’s a lack of. Presentation. And I think it’s because magic is, and there’s nothing wrong with it, but magic is going back towards “it’s all about the trick”. Watch this trick and effect and that’s it. I don’t agree with that. I still think that the magic is in you. It’s what you do that brings you out. 

I see some beautiful magic. When I saw Derek DelGaudio’s In & Of Itself I thought this is the most unbelievable thing I’ve ever seen. I’ve always known Derek as being a great sleight of hand magician, and he’s always been a good friend, but what he’s done, he’s just gone to another level.


Bill is pretty hard to find online, he doesn’t get on the internet much except for the rare collaboration, but keep your nose out for a book he’s beginning to put together which is going to collect all his stories into one place.

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