Reinventing Your Magic with Giancarlo Bernini
October 14th, 2021
booking, business, creativity, fool us, magic, NFT, performance
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This week Jonah connects with Giancarlo Bernini to talk all about his journey navigating the pandemic so soon after his major breakout in magic on Fool Us and his innovations in bringing magic to cryptocurrency NFTs.
The Year That Wasn’t
When Giancarlo graduated college and soon after appeared on Fool Us the rest of his year in 2019 skyrocketed with more bookings and more opportunities than he had ever had. And Before he could even get close to experiencing all that momentum’s full potential the pandemic hit and put a stop to all his plans. From that time he’s worked to reinvent his magic in the new virtual era, which has in turn encouraged him to develop new strategies into his live in-person shows.
Protecting The Ownership Of Magic
While developing his own magic, Giancarlo has a particular interest in tackling the tricky problem of magic ownership. As you know, there’s really an easy or elegant way to patent a magic invention, or claim a copyright, or request royalties without eventually publishing your secrets in a way that can be easily accessed by the general public, if they know where to look.
Working on that problem led Giancarlo to the current rise in the popularity of crypto currencies, block chains, and NFTs. He helps break down what all these means with Jonah and shares his solution that believes will allow future magicians to protect their intellectual property without also exposing their secrets to the world around them.
On The Road Again
As the pandemic has waned and vaccine rates have risen, there’s a growing interest in audiences who want to return to attending live shows in person. But corporate events and other big booking shows that many magicians depend on are still mainly existing in a virtual space. So Giancarlo put his foot down and set in motion one of his bucket list life goals and embarked on his first national tour. How did he choose which cities to visit? And how does he find the venues to perform in? He shares with Jonah his entire strategy for booking and planning a national tour that continues to pick up steam and is lasting a lot longer than even Giancarlo thought it would.
Blaise Serra. He’s the best sleight of hand artist that Giancarlo has ever met. He also does incredible stage stuff, has an incredible eye for theatrical stuff, and has consulted for some incredible people.
What do you like about modern magic? What do you not like?
Giancarlo likes the intimacy that magic is becoming, especially with certain performances that are redefining what to expect at a magic show.
He doesn’t like to see magic clubs continue to dwindle and disappear and hopes that new and upcoming magicians will still be able to find mentors to learn under.
You can find more about Giancarlo Bernini at berninimagic.com
As well as on Instagram, Twitter, and Facebook all under @berninimagic
His tour continues all over the United States and he hopes to see you. You can find out more at berninimagic.com/tour
And be sure to message him if you’d like him to attend your city!